As the trailblazer in China's telecommunications industry, Huawei is at the forefront of advanced connectivity solutions. Recognizing the transformative power of 5G technology in the dynamic IoT landscape, Huawei is dedicated to empowering businesses with unmatched connectivity capabilities.
To further solidify its position in the IoT connectivity space, Huawei engaged Common to design, develop, and launch Huawei Connect: a cutting-edge multi-platform virtual showcase highlighting Huawei's application scenarios, industry readiness, and solution case studies.
From robust technological foundations to seamless global connectivity
To bring Huawei's ambitious vision to life, the initial focus was on adopting an "outside-in" approach, gaining a deep understanding of how businesses seek to comprehend the capabilities of a solutions provider. This involved conducting extensive user research, creating customer journey maps, and developing a communication strategy. These insights and strategies guided the content taxonomy, as well as the UX/UI design, ensuring a seamless and intuitive experience for users.
With Common's partnership, Huawei embraced a shift from traditional stakeholder criteria practices to prioritize customer insights as a key ingredient in the creation process. Through iterative design and rapid prototyping, we evaluated the impact of this new approach on enhancing customer understanding and appeal. By putting the customer at the center, Huawei transformed its approach, ensuring that the final creation would resonate and meet the needs of its target audience.
