We are one of the world’s few design firms where the leaders are also the creators of the work. We love making things that result in a distinct, sustained difference. And if you want to do the same, we can make it happen.

Jonathan Ng
Partner, Innovation Design
Jonathan is a transdisciplinary designer. His last 15 years in the design industry was spent conceptualising and launching innovative experiences for some of the world’s most renowned brands. He is an entrepreneur, an intrapreneur, and a design educator. His work in innovation has won global accolades and recognition. By balancing strategic thinking with a keen eye for design, he helps client partners push the boundaries of conventionality to achieve commercial success.
The true potential of innovation lies in moving hearts and markets.
Business transformation | Branding | Human research | Innovation strategy | Narrative design | Product & service design
Faith Lim
Partner, Experience Design
Faith is responsible for delivering exceptional quality and creativity in Common’s product, service and brand experiences. Her formal education in both design and business enables her to adopt a human-centered methodology to maximize business ROI and customer delight. She sweats the details as much as she does the big picture. Her career portfolio covers a wide range of creative fields and clientele, notably in the realms of retail, technology and financial services.
Every effective design solution starts with a well-defined problem.
Digital product design | Emerging consumer behaviours | Internet of things | Service design | User interfaces
Nicholas Teo
Partner, Experience Strategy
Nicholas systematically envisions, plans and grows digital products, service innovations, and design-centric organisations. He has helped clients understand and tap into the power of design as an enabler for value creation. With a strong bias towards testing ideas in the real world as early as possible, he has led award-winning strategic engagements for a diverse range of organisations in the private and public sector.
Choosing what not to do is as important as choosing what to do.
Digital product design | Service Design | User Experience | Narrative Design | Design Research | Emerging consumer behaviours
Jerry Chen
Lead Consultant
Alex Xu
Design Consultant
Joie Yi
Design Consultant
Edward Xiong
Design Consultant