In a world where 3.5 billion people grapple with oral health challenges, Johnson & Johnson and Common join forces to envision a future where children's oral care lays the foundation for lifelong well-being. This groundbreaking design project redefines dental care, shaping it seamlessly from childhood to adulthood and charting a holistic journey toward health.
Fostering lifelong oral habits through play
Technology, harnessed with humanity's betterment in mind, wields the power to revolutionize lives. Aligned with this mission, our research centers on pinpointing key drivers that foster positive oral health behaviors in young children and comprehending how human technology shapes enduring habits. This dedicated endeavor gave rise to PEI, an innovative modular sustainable oral toothbrush prototype, seamlessly blending human-centric design with cutting-edge technology.
Throughout this visionary design undertaking, Johnson & Johnson masterfully alludes to myriad facets of a future where children wholeheartedly embrace good oral health practices. Beyond this accomplishment, the project empowers Johnson & Johnson to initiate conversations that span diverse markets, ensuring the pertinence of the PEI toothbrush and its potential to metamorphose the landscape of oral care.
